When you think about the process a customer takes before they buy a product or service from your business, on the surface, it seems rather simple. You offer a product or a service to potential customers and they purchase it, right?
Land has been around a lot longer than Amazon Stock. As such, real estate is notoriously slow to adapt to technological trends. After all, whether you use it for a strawberry patch or a Tesla plant, land was here before us and will be here after us. The way real estate professionals have traditionally done business is old time—handshakes and hunches.